Treasure Hunt Anyone?

My apartment community where I live inspired me to write this quick blog.

See, I started seeing these signs up around the community about a Treasure Hunt and did not really pay much attention until I came home on Friday and saw a red flyer on my table about a pool party.

The flyer had a pirate girl on it that said “Come Walk the Plank at ABC Pool Party. R.S.V.P on Facebook” okay that is new and I’m thinking finally my apartment community is coming to terms with social media and engaging residents.

When I went to the mailbox, I saw a treasure hunt sign that said “join the Treasure Hunt on Facebook by Liking us.”

I realized then that the pool party and the treasure hunt were the same.

So naturally I came home hopped on my laptop and searched for ABC apartments on Facebook. I could only find the places check-in.

There was no company page to be found so then I thought well maybe it’s on the flyer or the signs?

Nope, not a single flyer or sign has a link for the facebook page or a QR codes so we can find the facebook page. Maybe the real treasure hunt is finding the facebook page?

The idea of the treasure hunt is excellent. The only problem is the management team failed to direct the residents as to where one can find the facebook page.

We have to remember that if you do not share the link on your print ad or internet marketing people will not be able to find you.

Now I know you may be thinking, Jolene, why don’t you just go to your management office and ask for the facebook link?

The thing is, I do not have to time to call or go in and ask for the link and get a silly response of “I don’t know” and at this point I’m so frustrated that I do not even want to participate in the treasure hunt.

If I feel like this, imagine how the other 344 residents (not to mention all the drive traffic that see those signs) feel.

If you are going to have an effective facebook marketing campaign you must provide your residents and prospects with the proper tools to find you.

Printing Flyers or signs without the proper information is a waste of time and money. Please comment and tell me you agree?!

If you are planning on using social media to promote your campaign, make sure you put your plan into action.  You don’t want to give people a call-to-action and then not have it set up where people cannot find you!

The goal of facebook marketing is to engage with your residents or prospects not to frustrate them.

Hopefully, my apartment community mistake will prevent others from doing this.

Don’t take the fun out of treasure hunts by not letting the fun even begin by not being able to be found.

By: Jolene Sopalski

Professionally Edited by: Alisha Krueger